Brand positioning: Instagram, Mercedes Benz, Mastercard
Instagram:
Instagram seek to capture an audience of teens and young adults with an interest in social media and more specifically pictures.
The logo conveys this in a few ways: First of the icon of a camera makes it clear that its an app intended for people who likes pictures and photographs, and with its sleek app-looking design it also immediately appeals to people who enjoys using their phone. The use of colours is exotic and attention capturing; the blend can resemble an evening sky or a colourful backdrop. This sort of colouring is often seen on filters and can be recognizable even subconsciously.
Mercedes Benz:
The Mercedes logo is iconic and easily recognizable by people who are interested in cars. Its colour-scheme is solid steel / silver and intricate in its simplicity with lines pointing in multiple directions while being encircled. The symbol stands for versatile motorization on both land, water and air, thus a three-pointed star. The design is simple but sleek and looks great as a token on the front of a car and the thin lines both suit a grill as well as being easily distinguishable on the car itself.
Mastercard:
The Mastercard logo is simpler that the two previous ones; it consists of two circles in red and orange intertwining with each other, overlapping and creating a small deeper orange spot just like one can see on a Venn-diagram. The brand recently removed the name from its logo, adapting to a more digital age where payments happen more frequently over the internet than in person with physical cards. The logo renders much better on devices like computers, tablets and phones. The simple design also highlights the simplicity of using the service MasterCard provides with a swipe and a click any purchase can be done. It appeals to an audience who wants ease and convenience in their life.
Apple iPhones logo over the years:
iPhone’s brand has changed slightly over the years to follow Apple’s brand more closely. When iPhone was first announced, it was marketed as a cutting-edge product as it was one of the first smart phones to fully embrace the phone as more than just a communication tool. It appealed to audiences with an interest in technology, and while the iPhone still does do that it has moved over to aesthetics as its main selling point. Apple had a great entry into the phone market and knowledge on what appealed to users from their iPod products which had been running for a few years before the release of the iPhone. IN many ways, the iPhone already had an audience; the iPod audience, as the iPod started as primarily only a music player which became so much more when its iOS got support for custom apps.
The logo for the iPhone is the same as the apple logo; an apple with a bite taken from it. The viewing of the logo can be different from person to person; as the brand started out with marketing technology the apple was a great symbol for knowledge, the forbidden fruit Adam and Eve took a bite of. It also appeals as an artistic logo, being very sleek and soft on the eyes, which is also reflected in the iPhones design overall.
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